Last weekend, I was listening to “Rosie on the House,” a
home improvement radio show. They were at the Pella window factory (in Pella,
Iowa!) and Rosie was squeeing like a fanboy at Comicon about all of the cool
machines they use to test the strength, durability, and awesomeness of their
windows. The Pella people put their product through a plethora of performance
(p) evaluations, from extreme temperature ovens that subject the windows to extreme
heat and cold. I won’t say what the exact temperatures are, because I don’t
remember the exact ones. But it was in the “humans can’t survive this heat/cold”
range—well beyond what a window should reasonably be expected to withstand.
Pella has tests for “forced entry resistance” where they put pressure on the
product to make sure it won’t be an easy target for burglars. Rosie’s favorite
test involved a machine that hurls 2x4 planks of wood at the windows to test them
for resistance to breakage. Pella also
pulls five windows off their assembly line and sends them directly to testing
for performance ratings, compared with many manufacturers that pull windows,
tweak and calibrate them, and then send them to the performance rating tests. The
result of all the extreme testing is that Pella is considered one of the Rolls Royces
of windows.
What does this have to do with writing? Well, Pella wants
their windows to be the best, so they subject them to testing that borders on
outrageously overdone—if the Earth ever got as cold as what they are testing
their windows for, the occupants would already by dead. Winds strong enough to
throw full planks of wood at windows would have already sent the whole house
over the rainbow. Nevertheless, Pella knows that if it can withstand those
extremes, then everything else will be easily overcome. They want to be sure
that their product is the best it can be.
Are you willing to do that to your book/poem/short
story/magazine article? We don’t have machines to test our writing—we have
critiques and beta testers. Just like manufacturers (window, car, tire, etc.)
throw their worst at their product, we should be putting our work through
stringent and repeated testing to make sure it can hold up to the standards
that editors, readers, reviewers will place on it. If Pella wasn’t willing to have a few windows
break in the name of quality, they shouldn’t be in the window business. If an
author isn’t able to handle criticism, even blistering, scathing dislike, then
maybe they shouldn’t be in the business. Think of the critiquing in your own
close groups, or by family and friends) as heat or pressure testing. A beta
read, on the other hand, is more like checking to see if your “window” can
withstand a 2x4 at hurricane speed. You need to know if it can, before you send
it to an agent. Welcome the shattering—it
means you still have time to fix your product before sending it out to the
world.
So, your beta reader breaks your window—ouch. It hurts. The
words you wrote came from your soul. This book is your baby—and this reader
just called your baby ugly. How should you react? Well, first, don’t punch the
reader in the face. You asked for a
critique. Be grateful for the honesty.
Secondly, acknowledge that it hurts—but put an expiration date on the
pity party. You need to give yourself permission to feel sad about the negative
criticism for a few moments (or the time it takes to consume your favorite
guilty pleasure treat, or a lunch with friends to commiserate). However, what
you do next is what separates the
amateur from the professional. Your next choice is whether you sit, with your
thin skin, cradling your ego and stroking your “baby” muttering “what do they
know,” and “Mommy thinks you’re just beautiful”—okay, I’m being extreme. But
think about this—the energy you devote to building your ego back up, getting validation from others about your talent, focusing on how you feel, is energy that you could be
spending making your book better. If the engineers at Pella spent any time at
all feeling sorry for themselves when a window cracked in the oven or shattered
when the board hit it, we would think they were ridiculous—just fix the
product! It sounds heartless (and I need to take my own advice, trust me) but it
is not about you, it’s about the writing. A professional just gets back to work,
figuring out what didn’t work, and fixing it.
I have chapters and trilogies full of thoughts about this,
but you don’t have years (or patience) to read them. Here are a few:
Writing is a craft—yes, it is an art as well, but whereas an
amateur relies mostly on raw talent, a professional practices the craft.
Professionals are often not satisfied with their own work, because it’s not
ready to withstand a hurricane yet—and amateurs think what they have created is
so AWESOME that anyone with differing opinions is either mean, misinformed, or
just doesn’t understand. Not all criticism is valid, but gives all of it serious
consideration. As a professional, you can sift the wheat from the chaff.
A professional at anything
separates themselves from their work, even as they throw everything they have into their work. The thick skin, the
ability—no, the eagerness—to accept
negative feedback, is a sign of true professional because they know that
identifying flaws is the only way to fix flaws.
A professional never argues with criticism. The book is
going to be sent out into the world defenseless, so to “yeah but” with your
beta readers is pointless. If a beta reader has an issue then you can rest
assured that other readers will too. Figure out the problem, and fix it.
A professional doesn’t throw the beta reader under the bus.
By this I mean, that the writer shouldn’t kill the messenger, or try to make
the beta reader out to be the bad guy. Even if your feelings are totally hurt,
have the professionalism to leave them out of it. Getting other people to tell
you that your beta reader doesn’t know what they are talking about, that your
writing is amazing, blah blah blah, may make you feel better, but it doesn’t make your book better.
Remember, it’s about the book. It’s not about you. Your book is a
window—make sure it can withstand the hurricane before you send it out into the
world. If someone finds flaws, fix them.
Have you had a critique that just crushed you? How did you
use it to improve your craft?
